Horizon City is a premium residential development located in northern Bucharest, on Pipera Boulevard, developed by SRG Properties. The project represents an investment of approximately €130 million and is expected to be completed in mid-2027. The development includes 699 modern apartments distributed across 8 buildings and places strong emphasis on the quality of the urban environment, including 9,429 sqm of green spaces.

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The Challenge

Before implementing VAUNT, the Horizon City team faced several challenges in managing the sales process and customer interactions.

The main difficulties included:

• Lack of a centralized platform for managing leads and transactions
• High volume of manual activities
• Difficulties tracking tasks and client communication

“Collaboration between team members was complicated by the lack of shared visibility over processes and objectives. Overall, there was a clear need for a unified solution that could provide a structured way of working, transparency, and control over the entire workflow.”
— Cristian Stanciu, CEO, Horizon City

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Why VAUNT

After analyzing several solutions available on the market, Horizon City initially chose VAUNT in 2020 through the CGA Consulting agency, due to its integrated approach that allows the entire real estate sales process to be managed within a single platform - from the first client interaction to post-transaction communication.

Among the factors that influenced the decision were:

• An intuitive interface that the team could easily adopt
• Transparent data and a clear structure of information
• Personalized support during the implementation process

The Horizon City team especially appreciated that the platform is intuitive and non-disruptive, allowing for rapid adoption without major changes to existing workflows.

“Horizon City is one of the first VAUNT clients who believed in the idea back in 2020, when we collaborated through the CGA Consulting agency.

Therefore, the new project that started in 2025 represented an adaptation to a developer account. The team was eager to learn new functionalities and adapt their working style to the developer environment.

I believe the results speak for themselves, considering that they rank among the top in our internal performance ranking for VAUNT clients.”
— Andreea Timu, Head of Customer Success & Business Development, VAUNT

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Implementation

The onboarding process was designed so that the platform could be easily integrated into the existing workflows of the Horizon City team.

The implementation included:

• Analysis of existing workflows
• Platform configuration according to the project structure
• Support and training for users

“The implementation transformed the way we work, providing efficiency, transparency, and control. Today, the entire team uses VAUNT with ease.”
— Cristian Stanciu, CEO, Horizon City

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How Horizon City uses VAUNT

Currently, 5 departments within the Horizon City team use VAUNT, primarily to manage more efficiently and quickly activities related to:

• ‍Sales – managing leads and the entire sales process (communication, tasks, client-property matching)‍
• Marketing – property promotion, listing management, and sales process automation‍
• Legal – tracking signing workflows and unit availability‍
• Finance & Accounting – specific reporting and transaction monitoring‍
• Management – access to reports and statistics for performance analysis and business decisions

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Results

Horizon City has seen a real impact on its operations since partnering with VAUNT, combining operational efficiency with improved client relationship management:

• Centralizing communication and tasks provides greater clarity and saves time previously spent on coordination and manual updates
• Automations and alerts help manage leads and property viewings more efficiently
• Property promotion and reporting have become more effective
• Conversion rates have improved
• Clients receive information faster

In 2026, we introduced a new feature in VAUNT: the Performance Score. Using AI, we anonymously analyze the results of all VAUNT users so that each client can understand where they stand relative to the market* and identify opportunities for improvement.

Horizon City ranks among the top performers.

* other VAUNT users

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About our collaboration

“After several years of using the platform, we have gone through multiple updates driven both by technological evolution and user feedback. Implementations have been fast, supported by webinars, training sessions, and ongoing assistance.

From automations and detailed reports to new integrations, it is clear that VAUNT continuously develops solutions that bring real value.

We recommend VAUNT to other developers and can confidently say they will have a reliable partner that helps teams become more organized, more efficient, and more professional throughout the entire sales process, and beyond.” added Cristian Stanciu, CEO, Horizon City

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About VAUNT

VAUNT is an integrated operating system for sales in the residential and hospitality real estate industry. It supports the entire buying and selling process, from lead management to post-transaction communication, minimizing human error and helping increase conversion rates.

VAUNT was used by more than 80 developers last year, supporting transactions worth €534 million. Since the launch of VAUNT in 2020, more than 75,930 properties have been managed through the platform, with a total value exceeding €10 billion. Contact us today.