‍PRIMA Development Group has been developing residential projects in Oradea, Romania for 20 years, delivering over 4,500 apartments and directly contributing to the growth and transformation of the city. They have been working with VAUNT since January 2026, after the team discovered this solution following an internal audit regarding their lead management process and available solutions on the market.

Today, PRIMA Development Group operates with a developer account, managing: 

• 606 properties
• 628 dependencies
• 14 accounts 
• 4 projects (PRIMA Arena, PRIMA Villa, PRIMA Green, PRIMA Urbana)
• 5000 leads and clients 

Learn more about PRIMA Development Group at: https://primaoradea.ro/ 

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The Challenge

Before starting working with VAUNT, PRIMA Development Group was facing a large volume of information and the need to manage it in the most efficient and coherent way possible. They migrated from a generalist CRM system to VAUNT because they wanted to streamline and integrate the entire customer management process into a single CRM. 

“Our needs targeted property administration, customer relationship management, as well as lead management. In addition, the VAUNT Connect ticketing/notifications platform represented an integrated solution that better answered the company's operational needs.” says Andrei Iova, Senior Marketing Specialist at PRIMA Development Group.

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Team Onboarding & Internal Adoption

Switching from existing workflows and systems to VAUNT involved adjustments, but the team was supported since the beginning by our colleague responsible for Customer Success, Andreea Timu.

“The team is very responsive and from the start our communication has been straightforward. The management side is oriented towards efficiency and they have been more than open to implementing strategies and automations through VAUNT. Personally, I have been enjoying working with PRIMA team not only because they are professional but also because they help us push VAUNT forward. On both sides, we are eager to gather feedback and implement it.“ - Andreea Timu, Head of Customer Success and Business Development, VAUNTos 

The solution was used and integrated into daily activity and received positive feedback, especially from the sales team. 

“One of the most important benefits was the improvement in how data is completed and managed. It is now entered more correctly and consistently, which subsequently helps us both in the analysis process and in strategic decision-making.” adds Andrei.

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Daily Operations & Key Functionalities

VAUNT is now integrated across multiple operational processes and used daily across departments at PRIMA:

• Sales Department: Manages project portfolios, client interactions, and offer generation. The Sales Director utilizes a dedicated dashboard to monitor performance metrics and drive strategic decisions.
• Marketing Department: Manages and publishes property listings across third-party platforms.
• Technical Department: Uses VAUNT Connect to track, manage, and monitor notifications and service tickets.
• Core Automation & Operations: Utilized for lead intake, managing warranty properties, automated follow-up workflows, and newsletter campaign management.

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Results & Impact

Some of the most important results and benefits include: 

• Streamlined Document Management: Correct and efficient entry of GDPR documentation, payment records, and property data.
• Time Savings: Significant reduction in document processing time and faster client response rates across departments.
• Scalability: Enhanced coherence and operational efficiency despite increases in data volume and complexity.

“We confidently recommend VAUNT, both to companies managing smaller projects and to those managing more complex property portfolios and significant volumes of clients and information. From our perspective, the flexibility and degree of integration of the platform make it suitable for teams with different needs and activity volumes.” - Andrei Iova, Senior Marketing Specialist at PRIMA Development Group.

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According to our internal performance measurements, PRIMA Development Group is a VAUNT top performer. 

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About VAUNTos

VAUNTos is a proptech platform that gives residential real estate developers and brokerages one place to run sales and marketing: managing properties, sending proposals, running campaigns, building reports, handling contracts, and matching buyers to the right units through an intelligent matchmaking engine. Founded by Irina Constantin and Razvan Mitre, VAUNT serves developers and agencies across Romania, Moldova, and Latvia, and entered the US market in 2026 with NYC relocation firm Pinpointe. The company holds a registered US trademark and was selected for the Catalyst NYC 2025 accelerator.