What is lease-up software?
Lease-up software runs the leasing of a new rental building, from the first inquiry to the signed lease, until the building reaches stabilization. It keeps every renter, tour, unit, price, and hold in one place, follows up for the leasing team, and reports progress to ownership. VAUNT is lease-up software for new development.
What is a lease-up?
A lease-up is the period between the start of leasing in a new rental building and stabilization, commonly six to 18 months. Stabilization is the point when the building reaches its target occupancy, commonly 90% to 95%, as set by the owner's business plan and its lender. Marketing spend, leasing staff, and concessions are at their highest during a lease-up, so every renter the team loses costs more than it would in a stabilized building.
What does lease-up software do?
Lease-up software covers the work between the ad and the signed lease.
It captures every inquiry from ads, listing sites, and your website, tagged with the unit it asked about and the ad channel that brought it.
It follows up by stage with email and text, so a renter who went quiet after a tour hears from the team on time. In VAUNT, an AI agent drafts and sends the emails, books tours in the calendar, and sets up these automations.
It keeps one live availability list of units, status, pricing, and holds that the leasing team and an outside brokerage share.
It reports absorption against schedule, rent per square foot, and signed leases by ad channel, live instead of rebuilt from exports.
Who uses lease-up software?
Leasing brokerages that lease up new buildings for developers, developers who run leasing in house, and property managers running a lease-up for an owner. VAUNT works for a team of one person, the largest project on VAUNT has 1,000 units, and one account can hold separate teams, such as an in-house leasing team and an outside brokerage.
What does lease-up software replace?
During a lease-up, the work is usually split across tools that do not talk to each other: a shared inbox for listing-site inquiries, a spreadsheet or PDF for availability, calendar invites for tours, and an Excel report rebuilt every week for ownership. Lease-up software puts that work in one place. It does not replace the property management system.
How is lease-up software different from a property management system?
A property management system (PMS), such as Yardi, RealPage, or Entrata, runs a building after the lease is signed: residents, rent collection, accounting, and maintenance. Lease-up software runs everything before the lease. Teams keep their PMS and use both. VAUNT works alongside Yardi; it is not integrated with it.
How is lease-up software different from a generic CRM?
A generic CRM tracks contacts and deals. It does not know which units are available, what they rent for, which are on hold, or how fast the building is absorbing. Lease-up software ties every renter to a unit and every signed lease to the ad channel that produced it, so the team and ownership see the building, not only the contacts.
Why does follow-up speed matter during a lease-up?
Renters often contact several new buildings at once, so a slow first reply can lose the tour. Firms that respond to an online inquiry within an hour are nearly 7 times more likely to qualify it than firms that wait longer (Harvard Business Review). In a secret-shopper study of more than 25 US brokerages, 47% of online inquiries from home buyers never got a response (Mike DelPrete). Lease-up software closes that gap with automatic follow-up.
What should you look for in lease-up software?
It connects to your ad channels and listing sites and records the source of every inquiry.
It shares one live availability list with your outside brokerage.
It follows up by email and text, and texts only renters who gave consent.
It reports absorption and signed leases by ad channel without an export.
It works alongside your property management system instead of replacing it.
It is live in days, not months. Teams are live on VAUNT in under 2 days: VAUNT loads your units and trains your team hands-on.
VAUNT by the numbers
90+ developers use VAUNT, with 75,000+ units and $11B+ in assets in VAUNT, and $2.7B in transaction volume run through it.
How do I see VAUNT on my building?
A 20-minute call about your building. If it's a fit, we set up VAUNT with your team.
Book a 20-minute callVAUNT for leasing brokeragesWhat VAUNT connects toLease-up glossarySources:
Janover, Understanding the Lease-Up Period in Apartment Property InvestingHarvard Business Review, The Short Life of Online Sales Leads (2011)Mike DelPrete, Secret shopping: 47% of online property inquiries are ignored (2024)
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